Stephanie Dale has written two books and numerous articles predominantly for lawyers.
The Law Society commissioned and published: Profitable Conveyancing ~ a practical guide for residential conveyancers, written by Stephanie Dale with chapters contributed by: Michael Debens, solicitor, on: Costs, pricing and product Malcolm Price, solicitor on: Using IT to improve profitability Rupert Kendrick on: The Internet and e-conveyancing.
'Improve the profitability of your residential
conveyancing practice with this indispensable guide. It explains the
techniques to make the most of your existing client base and to attract
new clients to the firm. Each chapter is illustrated by examples drawn
from practice and the author's experience as a legal marketing
consultant and SRA authorised trainer.'
'Is your business
development strategy delivering the new business your firm needs to
prosper in an increasingly competitive market?
This invaluable report is a step-by-step guide to ensuring partners
and fee earners are fully equipped to deliver new business and maximise
the value of existing clients.
The in-depth research focuses on creating a firm-wide culture that
understands the importance of business development and client care but
also on developing an effective strategy that still reflects your
firm’s unique identity and long term goals.
The report offers you unique insight by providing case studies not
only from law firms currently achieving success with these techniques
but also from the client's point of view.
Business Development Strategies for Partners and Fee Earners will
help you focus the skills and experience of your partners in delivering
a genuine impact on new business acquisition and the profitability of
your law firm.'
* Business development (BD) in a changing legal industry * An insight into clients' views and attitudes towards their legal service provider * Components of a BD strategy * Creating a BD\Sales culture in your firm * BD training * Innovation in BD * BD tactics * Successful tenders * BD with existing clients
Four case studies include clients' perspectives of legal services: KPMG, Bristol Port, Plymouth City Council Legal Services and the Woodland Trust charity.
Six case studies of law firms include: Norton Rose LLP; BPL Solicitors Ltd; Lawrence Graham LLP; Lewis Silkin LLP; Bevan Brittan LLP; and for an American perspective: Givens Pursley