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Books & Articles Published

Stephanie Dale has written two books and numerous articles predominantly for lawyers. 

The Law Society commissioned and published:
Profitable Conveyancing ~ a practical guide for residential conveyancers, written by Stephanie Dale with chapters contributed by:
Michael Debens, solicitor, on: Costs, pricing and product
Malcolm Price, solicitor on: Using IT to improve profitability
Rupert Kendrick on: The Internet and e-conveyancing.

'Improve the profitability of your residential conveyancing practice with this indispensable guide. It explains the techniques to make the most of your existing client base and to attract new clients to the firm. Each chapter is illustrated by examples drawn from practice and the author's experience as a legal marketing consultant and SRA authorised trainer.'

http://www.lawsocietyshop.org.uk/ecom_lawsoc/public/largeImage.jsf;jsessionid=B4075ECF08C9FA0B58F6CC4512FD12D9.plukweb6?catalogueCode=9781853288623

Business Development Strategies for Partners and Fee Earners, written by Stephanie Dale, published by the Ark-Group.

http://www.wlrstore.com/ark/business-development-strategies-for-partners-and-fee-earners.aspx

'Is your business development strategy delivering the new business your firm needs to prosper in an increasingly competitive market? This invaluable report is a step-by-step guide to ensuring partners and fee earners are fully equipped to deliver new business and maximise the value of existing clients.

The in-depth research focuses on creating a firm-wide culture that understands the importance of business development and client care but also on developing an effective strategy that still reflects your firm’s unique identity and long term goals.

The report offers you unique insight by providing case studies not only from law firms currently achieving success with these techniques but also from the client's point of view.

Business Development Strategies for Partners and Fee Earners will help you focus the skills and experience of your partners in delivering a genuine impact on new business acquisition and the profitability of your law firm.'


* Business development (BD) in a changing legal industry
* An insight into clients' views and attitudes towards their legal service provider
* Components of a BD strategy
* Creating a BD\Sales culture in your firm
* BD training
* Innovation in BD
* BD tactics
* Successful tenders
* BD with existing clients

Four case studies include clients' perspectives of legal services: KPMG, Bristol Port, Plymouth City Council Legal Services and the Woodland Trust charity.

Six case studies of law firms include:
Norton Rose LLP; BPL Solicitors Ltd;  Lawrence Graham LLP;
Lewis Silkin LLP; Bevan Brittan LLP;
and for an American perspective: Givens Pursley

http://www.wlrstore.com/ark/business-development-strategies-for-partners-and-fee-earners.aspx